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Work Experience

Marketing & Communications Intern

  • Gained hands-on experience using Optimizely to manage and optimize microsite content for targeted marketing campaigns.

  • Reviewed and timestamped over 80 provider videos using Excel to log detailed feedback, enabling the media team to efficiently reevaluate and implement necessary edits.

  • Developed a streamlined social media calendar platform and posting guidelines through meta business suite and excel used by a team of 5+, improving content consistency and reducing planning time by 40%

Market Researcher

Holiday Inn Project

  • Conducted primary research using Qualtrics and SPSS to analyze customer behavior and satisfaction for Holiday Inn Bellingham.

  • Used SPSS to run statistical tests (e.g., t-tests, regression) to identify key factors influencing behavior.

  • Presented data-driven marketing strategies to improve guest experience, employee engagement, and drive revenue growth.

Auto Concepts Project

  • Analyzed SPSS statistical data to evaluate consumer preferences for a mock car manufacturing company.

  • Used SPSS to run statistical tests (e.g., t-tests, regression) to identify key factors influencing buyer behavior.

  • Interpreted results and presented findings to mock clients, delivering a comprehensive report with strategic marketing implications.

Co-President

  • Successfully led and coordinated a team of 9 executive members to plan and execute cultural, educational, and social events, increasing member engagement by 40%.

  • Mentored and supported new members and officers, fostering leadership development and team cohesion.

Visual Content Creator

  • Achieved a 256.8% growth in followers, increasing the total by 132 new followers from June 2024 to January 2025, through strategic content creation and audience engagement.

  • Produced and managed engaging digital content across platforms (Instagram, TikTok, etc.), collaborating with cross-functional teams, resulting in marketing campaigns and event promotions reaching 2,835 people.

Freshman Intern

  • Shadowed junior and senior team members, gaining hands on experience in marketing campaign's and networking with local businesses learning industry practices and enhancing problem solving and communication skills.

  • Collaborated with the marketing team to brainstorm and execute social media campaigns, resulting in a boost in brand awareness among freshmen across campus.

  • Coordinated with local businesses, shadowed campaigns, and helped produce multimedia content for the annual Heritage Night, exceeding fundraising targets by $1,200.

Branding Committee Member

  • Collaborated with cross-functional teams to maintain brand consistency and ensure high-quality content on Instagram.

  • Contributed to creative strategy by generating innovative ideas and storytelling approaches during team meetings.

Diversity Committee Member

  • Facilitated a Diversity, Equity, and Inclusion (DEI) workshop for the Alpha Kappa Psi Winter '25 pledge class to promote awareness and understanding of diverse workplace cultures.

  • Led product creation and on-site engagement for a student fundraiser, using matcha brownies as a unique draw to attract participants.

Recruitment Committee Member

  • Guided pledges through their interview requirements and event participation by providing support, tracking progress, and offering mentorship throughout their pledging process.