Work Experience
Marketing & Communications Intern
Gained hands-on experience using Optimizely to manage and optimize microsite content for targeted marketing campaigns.
Reviewed and timestamped over 80 provider videos using Excel to log detailed feedback, enabling the media team to efficiently reevaluate and implement necessary edits.
Developed a streamlined social media calendar platform and posting guidelines through meta business suite and excel used by a team of 5+, improving content consistency and reducing planning time by 40%
Market Researcher
Holiday Inn Project
Conducted primary research using Qualtrics and SPSS to analyze customer behavior and satisfaction for Holiday Inn Bellingham.
Used SPSS to run statistical tests (e.g., t-tests, regression) to identify key factors influencing behavior.
Presented data-driven marketing strategies to improve guest experience, employee engagement, and drive revenue growth.
Auto Concepts Project
Analyzed SPSS statistical data to evaluate consumer preferences for a mock car manufacturing company.
Used SPSS to run statistical tests (e.g., t-tests, regression) to identify key factors influencing buyer behavior.
Interpreted results and presented findings to mock clients, delivering a comprehensive report with strategic marketing implications.
Co-President
Successfully led and coordinated a team of 9 executive members to plan and execute cultural, educational, and social events, increasing member engagement by 40%.
Mentored and supported new members and officers, fostering leadership development and team cohesion.
Visual Content Creator
Achieved a 256.8% growth in followers, increasing the total by 132 new followers from June 2024 to January 2025, through strategic content creation and audience engagement.
Produced and managed engaging digital content across platforms (Instagram, TikTok, etc.), collaborating with cross-functional teams, resulting in marketing campaigns and event promotions reaching 2,835 people.
Freshman Intern
Shadowed junior and senior team members, gaining hands on experience in marketing campaign's and networking with local businesses learning industry practices and enhancing problem solving and communication skills.
Collaborated with the marketing team to brainstorm and execute social media campaigns, resulting in a boost in brand awareness among freshmen across campus.
Coordinated with local businesses, shadowed campaigns, and helped produce multimedia content for the annual Heritage Night, exceeding fundraising targets by $1,200.
Branding Committee Member
Collaborated with cross-functional teams to maintain brand consistency and ensure high-quality content on Instagram.
Contributed to creative strategy by generating innovative ideas and storytelling approaches during team meetings.
Diversity Committee Member
Facilitated a Diversity, Equity, and Inclusion (DEI) workshop for the Alpha Kappa Psi Winter '25 pledge class to promote awareness and understanding of diverse workplace cultures.
Led product creation and on-site engagement for a student fundraiser, using matcha brownies as a unique draw to attract participants.
Recruitment Committee Member
Guided pledges through their interview requirements and event participation by providing support, tracking progress, and offering mentorship throughout their pledging process.